App Store Optimization Marketing Tips From ASO Experts

My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store >>> Don’t Kill Yourself Over One Keyword. Sometimes you try so hard to optimize for a particular keyword – you’ve tried it in your keywords field, then your subtitle or even your title – and you STILL can’t rank high enough to be seen by users (i.e. position less than 8 for most keywords, or greater than 25 for very large keywords). This experience can be frustrating, yes but you’re not alone in that regard.